Eleanor Pendleton is arguably one of the most influential digital entrepreneurs in Australia of our time. Launching Gritty Pretty as an online publication in 2014, she was one of the first to venture into the new and unknown world of digital-first magazines, Eleanor has now clocked up an incredibly large and super engaged global audience that logon to specifically read and listen to the beauty aficionado's holy words of beauty wisdom. Forever humble, Eleanor exudes warmth and relatability as she shares insights into running a business (with the most adorable family), we always have lots of time for Eleanor and feel so privileged to have been able to sit and chat with the Aussie golden girl. Read on to learn more.
Tell us about yourself and what you do for a living?
I’m the proud Founder & Editor-in-Chief of GrittyPretty.com.au, mother to my son Banjo and wife to my husband, Mathew. We currently live in Sydney’s Northern Beaches, Australia – one of the best places in the whole world.
What does a typical morning look like for you?
I’m up around 6am. I don’t have an alarm clock because I have a toddler! We’re up fast and it’s straight into making breakfast. I like to have a glass of water with my ingestible beauty powder or elixir first thing in the morning followed quickly by a cup of hot coffee. I work 3-4 days a week so depending on whether it’s a work day, I'll prepare my son’s lunch for the day before dropping him to daycare and diving straight into a full day of virtual meetings with my editorial team, partnerships managers, key clients and beauty publicists for product briefings. If I’m not working, we’re out the door for a walk to the park before 8am and catching up with friends. At least, I think that’s what we did pre-lockdown!
Do you have any special rituals that you commit to daily? (Meditation, goal setting, drinking lemon water etc):
I’m terrible at practising vedic meditation. I’m one of those people who absolutely recognises the many positive benefits of meditation only when I haven’t been doing it and I desperately need it. Being a mum and a business owner means life is busy so I’m not good at making the time to meditate. Instead, I’m naturally a very reflective person and I do practise conscious breathing daily – I sit with my thoughts a lot and I think for me that’s my version of meditation. I believe meditation comes in many different forms be it moving meditation (like walking or swimming in the ocean pool) or for my husband, it’s surfing and free-diving. I realise I reflect daily and I do it subconsciously.
When it comes to setting goals, I do this four times a year (usually every quarter). These can be professional goals but also personal goals for me as an individual and as a family as well. I love setting and writing my intentions in my An Organised Life planner – there’s something about the art of manifestation and writing intentions down on paper that I believe helps me to bring them to life.
On a daily basis, I drink a lot of water – as a breastfeeding mother, my thirst is insatiable so I don’t leave the house without a drink bottle in hand.
What is your version of self-care?
Putting my health and happiness first. Motherhood has taught me that. If I don’t prioritise myself, I will absolutely burn out and I cannot be the best mother, wife, boss and human being possible if I don’t prioritise self-care. I’ve come to realise self-care is not selfish.
Also, a long hot shower, a sheet mask and Netflix, getting my nails manicured and having my head massaged at the hair salon is like pure ecstasy!
Current morning skincare routine:
My skin care changes because I’m often trialling new products that are still in development for some of Gritty Pretty’s clients. Right now, my morning skincare routine looks like this:
1. Bioderma Sensibio Micellar Cleansing Water
2. SK-II Facial Treatment Essence
3. SkinCeuticals C E Ferulic
4. Emma Lewisham Reset Serum
5. L’Occitane Immortelle Eye Balm
6. Augustinus Bader The Rich Cream
7. Ultra Violette Supreme Screen SPF 50+
At night, I’m using Mario Badescu Drying Lotion on a few blemishes courtesy of lockdown stress.
Your go-to makeup look?
Giorgio Armani Luminous Silk Foundation, NARS Creamy Concealer, Tom Ford Brow Pencil, Benefit 24 Hour Brow Gel, MECCA Cheek Tint in Rose, Chantecaille Bronzer (on cheeks and eyes), CHANEL Baume Essentiel highlighter and Eye of Horus Goddess Mascara.
I’ve fallen out of love with my old tinted moisturiser so it’s time for me to find a new one (with added SPF) to introduce into my routine. I really can’t wait to get into the Gritty Pretty beauty cupboard post-Sydney lockdown.
Your top 3 makeup products that are currently on high rotation?
Lip Balms: I go through lip balms like water (or coffee? or wine?) but right now I’m loving Hermes Rosy Lip Enhancer, Laneige Sleeping Lip Mask in Gummy Bear and Macabalm.
Most under-rated beauty tip?
Brows before all else.
How does wellness play a role in your approach to beauty?
Wellness and beauty are interlinked. You can use all of the best, most advanced skin care in the world – but if you don’t wear sunscreen, eat healthy, drink water and move your body, it’s not going to do the best job for your hard-earned money. When I’m looking after myself (physically, mentally and emotionally), I feel good and that is exactly what beauty means for me: not looking good but feeling good.
Best beauty advice you ever received:
Enhance what you naturally have because your features are what make you so incredibly beautiful and unique. I promise that’s not taken from a bumper sticker. It’s just a fact!
What beauty products do you always carry with you/ in your handbag?
Approximately 682 lip balms, two hand sanitisers, a face mist, a spray on SPF50+ sunscreen and a packet of compostable baby wipes.